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My guest appearance on FIR #B2B Show #6 with @pgillin & @allanschoenberg
This week I had the honor of joining Paul Gillin and Allan Schoenberg for their FIR B2B Show #6 titled Marketers Struggle With Reinvention. Paul and Allan discussed the latest in B2B and Social Media...
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Meet Mike, Your Customer in 2015 (Infographic)
Always connected, opinionated and sharing it, requires immediacy, and so much more. This is Mike, and he’s your customer in 2015. With 34% of people turning to social media to air their feelings about...
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Social Media is About Reach and Engagement, see past the Dollar-Value Returns...
A fantastic article published by John Heggestuen in Business Insider reinforces the idea that Social Media Marketing isn’t always about the dollar value returns, but should be focused toward new...
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Four Critical #SocialMedia Mistakes to Avoid
Social media can be of a great benefit to a brand, however it can be detrimental if not handled property. Still many companies are flocking to social media platforms for the one simple reason: not...
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The Social Domino Effect
According to new research from the University of California in San Diego sharing an uplifting quote or status update on Facebook or other social media platforms can be contagious. Emotions expressed...
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Does Social Media Rule Publishing? #Yes.
The emergence of social media has had a tremendous impact of how digital news is produced, consumed, and specifically around how the journalists behind the stories are pressured to re approach and...
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#SocialMedia Tuesday Comic
I came across this great cartoon outlining the Five Stages of #SocialMedia Adoption by Marketers from the brillant @tomfishburne, enjoy!
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Authority, Impact, and the Future of Influence Marketing
Influencer marketing is the most powerful tool in getting a brand’s message to an interested audience in a relevant and authentic way. Whether launching a new product or just trying to raise brand...
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Three minutes with ME, article featured online with B2B Marketing
I’m looking forward to speaking next month in London during B2B Marketing’s B2B Summit. My presentation will focus around visual social marketing which I feel is the next generation of social media. I...
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Don’t Get Left Behind, Six Tips to Recharge Your Marketing
The World is Changing, How are you Marketing to a Changing Audience? The average person now spends more than 12 hours online everyday! This is great news for marketers because by 2020 over 80% of the...
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Three Social Media Marketing Myths Debunked
Social Media is similar to Pandora’s Box. It holds powerful tools which can help boost your business to new customers, retain loyal ones, and help to engage online within the digital world, or if can...
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Five Surprising Social Media Statistics That Might Make You Rethink Your...
Social Media is changing faster than ever. It’s hard to believe that, only a decade ago, social media was little more than a budding trend. Of course there were websites such as Friendster and MySpace...
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Four Trends Marketers Shouldn’t Ignore
Are you wondering what you should be keeping an eye out in 2016? Look no further, within this post I share key findings from recently published reports from PulsePoint and PageFair and Adobe...
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